The thing that makes a privately held company special is that there are no shareholders screaming to squeeze out every last penny of profit at the expense of the company's long term reputation and viability. I think in the specific case of the BDP-3, it should have been kept for the sake of offering a complete system of up to date components. The product had a significant profile and was a flagship. Tossing it is not a good look and will erode the company's perceived stature. It won't be an immediate cataclysm, just one increment of lost prestige. I'm genuinely sad about this because I have some insight into the magnitude of the achievement it represents. I built a computer with hardware and software carefully configured for audio but it was was a pain to use. After having enough of it and buying a BDP-1 and BDA-1, the convenience was wonderful and the improved sound quality was a big, happy surprise. (I've even upgraded since then.) Note that my desktop computer's sound card used the exact same DAC chips as the BDA-1. It's worth some inconvenience to show that you're the best even if that one particular product is not a big seller. Toyota did not expect to sell very many units of the LFA but it showed who they really are.