What we like so far.
Pacemaker: Plays on Gary as he has a built in pacemaker now. But doesn't make one think of high end audio.
Current Designs: Plays on the DC current idea.
Pretty close to:
www.currentaudio.com/Revive: Covers Gary's resurrection and the reviving of the audio industry with real affordable high end gear.
Name of a pro sound supplier
Pulse, Pulse Designs, or Pulse Audio: Has a good sound and feel that also plays on the pulse of a heartbeat or signal pulse.
Name of a music server/player for ubuntu
X-Audio: Has a known and well accepted sound to it. But is not really related to anything.
meh...
Volt or Volt Audio: It also has a strong and sharp name to it, but only really relates to the DC voltage used for the gear.
Maybe - Pretty close to Volti Audio and Volt Loudspeakers
Resurgence: Says something about Gary's comeback, but doesn't really have a high end audio feel about it.
Resurrection Audio Design ? = RAD
Sound Candy: I love the name. It makes me want to say it over and over. It really does nail what this gear really is. And it says what it is.
And the name doesn't have to say Audio. That part is a given.
Hmmm. Does that address the tech savvy buyer you are looking for?
It is really easy to come up with a name. Finding one that does not violate trademarks or error (confusion) through common usage is not. Names have to be vetted through web searches and I don't mean just "google it!" Wayne Parham and I ran into an issue between Pi Speakers and PI audio group. Completely different in origin. His is "Pi" as in 3.14159... or radiation characteristics and mine is an abbreviation for "Politically Incorrect" due to the subjective nature of my business. His says "Speakers" and mine says "audio group". I had been using PI audio group since 1993, but when Wayne called and said that there had been confusion among the public, we agreed that a simple period after the "P" and the "I" would suffice. No issues and we both saved money.
Remember: 90% of web searches are done with the key words ONLY and dealing with attorneys is a PITA
Just saying'...