Hi,
Yes but once customers hear it and play with it the light bulb goes off and they get it  and understand where it fits.
 and understand where it fits.  
james
Fully agree.  If I had not been building computers for 25 years and  "rolling my own" digital music systems for 10 years, I would have been lusting after the first BDP-1 off the line.  
As it is, I have my network of Squeezebox players including the Classics, and the Boom, with my Bryston backbone (4BSST2, BP26M, and BDA-1) connected to a Transporter.  
I fall into the club that prefers to wander through a large collection rather than pick particular albums or playlists on a USB.  For that reason I connect the Squeezbox server and NAS as a source.
I have no doubt that people coming to digital music directly from CD's and LP's will prefer the BDP-1 which maintains the paradigm of a "Player"