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If they are staying in busines then they are not too high. Also there is plenty of great sounding budget options these days.
Well, that depends on how one looks at it. If the prices were more in line, perhaps the extra volume would more than make up for the profit margin. The price/perfromance ratio seems much more skewed now than it was 15 to 20 years ago. Makes one wonder if they feel they must charge that high of a price to get the "so called audio reviewers" (which now sadly seem to be nothing more than a marketing ad periodical) to take the product seriously.
Try building some of this stuff yourself - yeah, the parts may (or may not) be affordable, but what is your time worth? I've built stuff that had a low base cost, but that took a lot of time and effort to build. If I did it for a living, I'd certainly charge a premium for that time.