I gotta admire Jack White. I think he's a fairly talented musician who's also marketing genius, a modern Andy Warhol, Marshal McCluan (sp?) or early Madonna. And that means, whether you love it or hate it, it will get noticed. I wish I had those sort of stones when I was running my photo biz. I always took the laid back approach of 'let the work speak for itself'. No....you gotta get out there and promote. If you want to succeed, you have to proclaim....this is the next great thing!!!
Jack doesn't care about fingerprints or pocketknives, because vinyl to him, is about lo-fi, being anti establishment..... man. Right out of the 60's playbook.
The guy has the instincts of 'Don Draper' without running an ad agency.