The Ultra 12 isn't even Emotiva's top level, its meant to be low end, they have a better model coming, I wouldn't even consider the Ultra 12 as an option and I own their cd player . Danny's deal here is the least subwoofer you should consider, and if you want to better it you'd wanna go with his servo subs.
Regardless of it being Emotiva's entry level 12" sub, it's a fairly well built sub. I was able to get it for $360, and for that price it performs very well. Prior to the Emotiva, the best sub I've owned was a Mirage Prestige S10, and I feel the Ultra 12 is better. The S10 is a very tight sounding sub, and it has decent output for such a compact ported 10". The Ultra 12 gives just as good of sound quality, but more output and deeper extension (in my room at least).
I realize the Ultra 12 isn't meant to be a high end sub, but the driver appears solid, and the cabinets are well made... the SQ is clean and tight, and it has plenty of output for my 13 x 17 room... all for $360.
Still, I am interested in a SW-12B/SA-1 sub... in part to build something myself for the first time... but also because Danny's designs are so well regarded.
But, given the fact that I'll likely have to have someone else build cabinet for me... it's going to cost me just as much as the Emotiva sub (if not more, depending how much I want to put into the cabinet).
My main concern is that I lose output compared to what I have now, given that the SA-1 is only 110 watts into 8 ohm.
The Ultra 12 is in my living room system, which I use primarily for HT. I didn't want a big sub, and I have to be mindful of neighbors (connected townhome), so the compact sealed 12" is perfect for my needs. That said, I don't want to give up output from what I have now.