On the other hand, it's really surprising to watch the kids checking out the SACDs & DVD-As at BB. You see quite a few early-20's types buying hirez discs. I don't know whether it's novelty, MC or the hi rez aspect. Of course, this is anecdotal, not empiracle, but young people by and large seem to be reasonably hip to it, at least where SACD is concerned.
High end in general is pretty much a blip on the average Joe's radar. Case in point: the bank where I work gave away a bundle of a DVD player & a movie (Dicken's "Christmas Carol") to each employee today. A few of us got to talking about movies, and pretty much everyone thought I was f'in nuts when I described my HT system. Seems like anything over $600 is frivolous, at least to my stuff coworkers. Try to sell them on a $5k SET tube amp...