Bob- If you visit AVS Forum you will find a thread on this set. Lots of good info about HDTV there, IMO.
(9/30) Dbj- I think it's all in the settings. Well, maybe not all, but a lot. Have you had your set ISF calibrated? That, too, yields goodness. It probably would be best if you could find a cat with hands on experience with LG if you can. You, too, might do well drop in on the AVS site. Cheers.