Though there have been many comments posted on the specific sound, a couple things strike me most about them.
The first, which is what caused me to buy on impulse (rare for me), was that no matter what music I threw at them, I could thoroughly connect with it. They didn't have any "holes" so to speak. They brought out enough in each genre to enjoy the performance without just homogenizing the sound to make it "pleasant". After living with them for several months, that is still true. I find myself more often listening for pleasure rather than constantly searching for how to make them "better". I'll still do that, but it doesn't make or break my listening sessions.
The second aspect remains how deceptively dynamic they are. By appearances and with the driver complement they just don't look like they would crave big power music (as in "give me more, I can take it"), in the way a big 7' line source like LS9's, panels like Maggie 3.6r/20.1, full range Dynaudio's, or maybe SP Tech Revs would (and do). I am continually amazed at how they deliver the goods, low bass and all... and I'm even a pipe organ aficionado. Those other speakers do that too, but mostly at higher price points.
I wouldn't go so far to say they represent a "paradigm shift" of some sort, but I do find myself listening differently and consistently getting more from the music. I consider myself shifted and frankly, I like it that way

Tom