To all the VSAC exhibitors, especially 8th Nerve...
There's two things the majority of people out there seem unfamilar with, and that's hearing the
difference that room (1) tuning/optimization provides, and (2) what room treatment/correction provide.
There's alot of people that have heard rooms that have been tweaked or treated -- but not necessarily a before/after. Yes, there are plenty of folks whose rooms have evolved...but I would probably say this is by far the minority.
I know conference/hotel space isn't cheap, fills up quick, shipping/moving equipment is trouble and costly as well...
Whether done as an exhibit/lecture on room tuning/optimization/control, or simply in partnering with an exhibitor....
...being that you get a large group of people in one place, and you're in a hotel, so you can get two rooms that are nearly identical -- it would be really neat to have a manufacturer bring two of everything. Set up one room and get it as good as you can under the conditions working together with 8th Nerve, but not treating
anything.
Now go to the second room, right next to it with the adjoining door. Setup the room the same way, treat the room to the fullest extent that makes sense, change things a bit to take into account the treatments.
What do you end up with?
A great demo, and great A/B that most people will never see due to not having duplicate setups, 2 rooms, 2 identical rooms, and the problem of audio memory as you make change A, then change B, etc.
A great lesson in how much/little treatment can do for you and a room.
People that already own some of the manufacturer's products seeing how great they truly can be, and what effects aren't to blame on equipment.
Potentially people that are disastified with manufacturer's equipment under a crappy room (the 1st room), seeing how much the room affects things, and placing an order when they realize it isn't just the equipment.
And 8th Nerve getting a waiting list of people knocking on their door to place orders.[/list:u]
Still trying to see if I can swing the trip -- I would really like to go.
Whether from a seminar perspective or a sales perspective, if anyone did this in an A/B fashion, it sure would be great, and a potential eye opener for a lot of people.
