OK Abe, now you have opened up a can of worms. I have the Denon AU-300LC. I believe it is a 10X step up. Does that give me the "right" gain? From there how do you load the cartridge? Thanks for any advice. I am new to some of these concepts, and definitely willing to experiment. I have a DMM if that helps me any. Peace. Robert
Robert,
According to my research, the spec of the AU-300LC is
gain = 20 dB (1:10)
Recommended Cart Z = 40
Natural impedance = 470 Ohms I am pretty sure that since it was designed for the Denon carts in mind, it should work well even if you load the cart at say 100 ohms. The Denon 103R has a resistance of 14 ohms while the 103 has 40 Ohms. So looking at the data, it seems that the optimal cart to use for the AU is the regular 103 if you want to load at the carts resistance as stated by the manufacturer.
It should be noted that it will work fine with the 103R too. One thing to keep in mind is that once you load the cart equal to its rated resistance, the cart's output will be halve! This is the important factor. With the 103R at 0.25 mV (for example) loaded at 14 ohms, the output after the transformer to the preamp will only be 1.2 mV (0.12 mV x 10)!! The phono preamp output (approx 157 times the input at 44 dB)will be 188 mV!! Very small for the linestage input isn't it?
This is why the need of higher gain should be consider when loading it close or equal to the rated resistance.
With your current setting, the transformed impedance that your cart sees is at 470 ohms (47k/10x10). To load it at 100 ohms you need to use 12.7k Ohms resistor connected in parallel to the secondary outputs (L and R) by using something like this

Of course, there are other ways to do it like soldering the resistor directly to the output of the SUT but I believe that this is the simpliest way to try it and see if you will find a specific loading value to your taste. A good table to look at for calculating other resistor values is here
http://www.bentaudio.com/parts/tx103loadhow.html for your 1:10 loading scheme.
IME, you will find the 103R sound to change dramatically if you load it at 100 ohms compared to your current loading scheme at 470 ohms. Your 1:10 SUT should be fine and you do not need more gain if you are going to load the cart at 100 ohms. I am highly recommending it!
Try it, maybe you will like it.
regards,
Abe