Phil,
I think you missed the sarcasm in my comment.

I doubt that there's much/any improvement to be had from this unit by applying the typical modders playbook. I'm fairly convinced that Sean Adams has considerably more engineering prowess and prioritization capability than anyone who might try.
I think that price is right were it should be.....high enough to validate its membership in the nose-in-the-air audiophile snob world....high enough to keep low-life DIY-based, audiophiles like some of us out....and low enough so that the people in between will probably go for it. I predict the sales will be good.
Cheers,
Davey.