Why Does High-End Gear Cost So Much?

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Early B.

Why Does High-End Gear Cost So Much?
« on: 25 Sep 2025, 04:23 pm »
This video explains why some audio gear has astronomical prices: https://www.youtube.com/watch?v=XrQcVamTnfw

I thought it was interesting. I wasn't familiar with the role of AV integrators for wealthy individuals.

Tyson

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Re: Why Does High-End Gear Cost So Much?
« Reply #1 on: 25 Sep 2025, 04:46 pm »
Brutal.

mick wolfe

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Re: Why Does High-End Gear Cost So Much?
« Reply #2 on: 25 Sep 2025, 06:27 pm »
This video explains why some audio gear has astronomical prices: https://www.youtube.com/watch?v=XrQcVamTnfw

I thought it was interesting. I wasn't familiar with the role of AV integrators for wealthy individuals.

Thx Early. I wasn't familiar with AV integrators either. I'm not surprised. On a more basic level, it's not that different than trusting "reviewers" for one's buying decisions. This of course for regular folks, not billionaires.

Early B.

Re: Why Does High-End Gear Cost So Much?
« Reply #3 on: 25 Sep 2025, 11:53 pm »
The video also implies that high-end audio products aren't designed for audiophiles, per se, but for wealthy individuals who don't know the difference or don't care. The sound is secondary, and the real customer isn't the end user, but the middleman.   

Freo-1

Re: Why Does High-End Gear Cost So Much?
« Reply #4 on: 26 Sep 2025, 01:15 am »
The video also implies that high-end audio products aren't designed for audiophiles, per se, but for wealthy individuals who don't know the difference or don't care. The sound is secondary, and the real customer isn't the end user, but the middleman.


Whilst there is some truth in this, I think other companies, such as the French Devialet, at least for their first 15 years or so, walked a fine line between catering to audiophiles as well as the super rich.  Their higher end gear has some amazing audiophile qualities, especially when their DSP for individual speakers is employed.   

DaveC113

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Re: Why Does High-End Gear Cost So Much?
« Reply #5 on: 26 Sep 2025, 02:40 am »
Great video. I knew about the margins... it's more like 75% on cables and accessories BTW. So you go to a dealer, they give you 50% off the cables and rack to close the sale, and they still double their money.

Integrators though... interesting... So they get a kickback from the mfg'er, and then also charge the client for their time and expertise? That sounds amazing if you do not consider the ethics, but even when you do I'm not sure it's so horrible. An integrator seems like they are a type of consultant, and if a dealer gets 65% (!!!) why should a consultant get nothing? There's gotta be some parallels to this outside of audio with some accepted standards and ethics for folks who do this sort of work. Also, if they team up with a manufacturer to sell their gear they would get a nice commission. So idk, to me personally I'm leaning towards the manufacturer selling to a consultant at a rate that allows said consultant to make some money. We all have to make money. The video made it seem dirty, like it was a bribe, but that's not a bribe. IDK, I have been in sales and this kinda seems par for the course. High end audio is so low volume you have to markup your products more than if you were selling groceries. It's just the way it is. And spending money is good. It's WAY better for wealthy people to spend money and thus employ people working in the fields they are interested in. I try to support small local business like my own where I can, in hopes people will do the same for me.

It is true some audio reviewers charge for reviews or require that you buy advertising. Notice how things that are reviewed often have accompanying ads. It's a good time to buy ads for sure, but it also helps get that review in the first place in some, but not all, cases. 

IMO, the prices are getting out of hand but this will continue without a doubt. Why? It's market driven, there is a market for uber-$ audio gear. Not only that, it is human nature to believe that something that is more expensive will be better, which is actually true everything else being equal. Of course it never is equal, but we think that. I know of a speaker for sale in an Asian market that sold poorly. It was reintroduced at 4x the price and sold well. It's always been the case that an uneducated buyer is easy to rip off, but the level of expertise of many folks who have unlimited money is MUCH more likely to be low because the purchase will be delegated. To an "integrator" apparently, who will then go to a manufacturer who charges $1M for the speakers and he gets a $350k kickback.

How does "ZenWave Audio Integrators" sound?  :green:


I.Greyhound Fan

Re: Why Does High-End Gear Cost So Much?
« Reply #6 on: 26 Sep 2025, 03:10 am »
I think that I have found my next profession when I retire next year :D

I think that maybe he is a little out of touch about HiFi for us regular folks.  We may not be spending hundreds of thousands of dollars on gear but we are spending thousands and some of us way more.  HiFi seems to be thriving now with all the good products below $5K and even under $1k.  I freaking love my new Levinson integrated amp and the Arendal speakers.  It is the best system I have had so far now that everything has broken in.  It may not sound like a million dollar system but who cares.  This new system cost me way less than my Pass amp and BAT preamp with my Luxman DAC and Magnepan speakers and it sounds better.

Frank Van Alstine, years ago, came out with some gear at budget prices that sounded superb.  It did not sell well until he raised the prices. 

Early B.

Re: Why Does High-End Gear Cost So Much?
« Reply #7 on: 26 Sep 2025, 04:33 am »
Integrators though... interesting... So they get a kickback from the mfg'er, and then also charge the client for their time and expertise? That sounds amazing if you do not consider the ethics, but even when you do I'm not sure it's so horrible.

It's 100% unethical for five reasons:
 
1) The integrator isn't disclosing this kickback to the buyer. If the buyer were aware of it, the integrator would probably be fired. 
2) The sale doesn't happen without the kickback, which is unfair to the manufacturer.
3) The buyer may not receive the best option, which is the reason he hired the integrator.
4) Kickbacks significantly increase the price for everyone, and the inflated price isn't a fair representation of the true value of the product.
5) Kickbacks are illegal and lead to corruption.

Yes, we live in a world where this kind of stuff happens all the time, but that doesn't make it right. Businesspeople have to make these decisions every day, and many will suspend their moral code for an extra dollar. 
« Last Edit: 26 Sep 2025, 05:44 am by Early B. »

Norman Tracy

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Re: Why Does High-End Gear Cost So Much?
« Reply #8 on: 26 Sep 2025, 07:09 am »
"Let me tell you about the very rich. They are different from you and me," F. Scott Fitzgerald from "The Rich Boy," short story.

I watched Jonathan Weiss’ “OMA Buyer's Guide for Billionaires” with experience from both sides. I see from the comments here and on YouTube many like his take on the subject. My opinion is he is being a bit rigid and ultimately something of the old man shaking his fist and yelling at the sky because the world is less than perfect, not to his liking.

During my decades as an audiophile now in the terminal phase having become a HiFi equipment manufacturer there was a period in the early 2000s when I went to work for the local high end HiFi shop after being their customer for years. With brands like Focal, Revel, Meridian, Classe, Proceed, Magnepan, B&W, and Paradigm this shop had been a fixture of the area for dedicated two channel audiophiles. By the 2000s they were also into the new business of AV integration, the boogieman of Weiss’ piece. For us that was whole house audio, lighting control, home theaters, media rooms, and critically programming the control systems that make it all work together. The level of complexity of the hardware, software, and custom programming involved is such that I was hired as a project manager because in this lovely pre-9/11 pre-DOT.com bubble bursting years they had on the books multiple $250,000 projects. Not a quarter million dollar house, that cost just for the AV, lighting control, and automation.

My first comment on “OMA Buyer's Guide for Billionaires” is what Weiss in an accusatory voice labels ‘kickbacks’ are dealer’s margin for the equipment sold. I find it beyond belief that Jonathan would arrange to host this potential billionaire buyer’s representative who flew across the Atlantic to see and hear OMA gear without expecting to offer this integrator a dealership for OMA and the resulting margin. Or at least forewarn him all the integrator’s expenses and profit will need to be paid by the client. Does he expect this integrator to pay full list for a $300,000+ Oswalds Mill Audio (OMA) Imperia speaker system and on the integrator’s dime transport crates with a ton of gear to Europe or the Middle East or Asia and install it just for the fun of it? Maybe he does, perhaps Oswalds Mill Audio is a luxury brand like Ferrari where if you are their kind of client and spend enough you are allowed to buy the top models at full list price, and always with many of the expensive upgrades. If “OMA Buyer's Guide for Billionaires” raised your blood pressure be careful watching this video about what it takes to qualify for the highest spec Ferraris. The short answer is after spending ~$23,000,000 then you can be on the list for the new F80 halo model.

I Expose the Truth on what it takes to become a Ferrari VIP https://youtu.be/IYD8_MteLV0?si=doUaUuKfRHe4x5LL

This reality of ultra-luxury goods that for many brands artificial exclusivity is baked in by requiring buying your way up the models until you ‘qualify’ for access to the highest spec most sought after top models.

This brings up my next comment which is some audiophiles are millionaires (or better yet billionaires) but far and away most millionaires and billionaires are not audiophiles.

Jonathan Weiss’ video to me boils down to he wants the wealthy client to become hands-on gear-nerd audiophiles who buy OMA and then join our tribe positioning the speakers dialing them in an inch/CM at a time then move on to tweaking the turntable’s SRA setting. My experience working with wealthy clients is most are some mix of still working like mad at the businesses that made them their wealth and/or enjoying so many aspects of the lifestyle large wealth enables that there is no time for focusing undivided attention on has the bias of a tube amp wandered off specification. There are a few unicorns out there very wealthy audiophiles who are hands on lovers of the process. Those are the exceptions, most of our clients’ favorite aspect of our AV integration was our programmer was very good at programming the Crestron or other remote control systems to make it all easy to use and reliable. It was a rare treat to install items like the Revel Ultima Studios (Harmon really threw the cooperate checkbook at those first generation Revels) or the theater system using top specification Meridian electronics and speakers with a fine tuned Sony three gun projector fed by $40k professional video upsampler. Alas those were the exception; the usual design brief was all the speakers into the ceiling or walls to disappear and above all else it must be simple to use.

And do not forget to take off your shoes and work in your stocking feet in the Master Suite. The carpet in there is a custom weave and cost $10,000.


Early B.

Re: Why Does High-End Gear Cost So Much?
« Reply #9 on: 26 Sep 2025, 12:38 pm »
My first comment on “OMA Buyer's Guide for Billionaires” is what Weiss in an accusatory voice labels ‘kickbacks’ are dealer’s margin for the equipment sold. I find it beyond belief that Jonathan would arrange to host this potential billionaire buyer’s representative who flew across the Atlantic to see and hear OMA gear without expecting to offer this integrator a dealership for OMA and the resulting margin. Or at least forewarn him all the integrator’s expenses and profit will need to be paid by the client. Does he expect this integrator to pay full list for a $300,000+ Oswalds Mill Audio (OMA) Imperia speaker system and on the integrator’s dime transport crates with a ton of gear to Europe or the Middle East or Asia and install it just for the fun of it?

Kickbacks aren't discounts. Jonathan mentioned in the video that for many years, he paid kickbacks, but ceased participating in this illegal business practice and has lost sales as a result.

This is an example of greed driving up prices, and we all bear the cost. Similarly, Volti Audio recently released a video where, as a former dealer, he rants about the $20,000 Innuos streamer and the high dealer margins.   https://www.youtube.com/watch?v=uoVhWpgDICE

Bodhi

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Re: Why Does High-End Gear Cost So Much?
« Reply #10 on: 26 Sep 2025, 03:36 pm »
Some high end gear is worth the money. But I know for a fact that a lot of high end gear such as speakers are massively inflated in price because Dealers tell manufacturers that they're "crazy" for pricing the product so low, as they "won't be taken seriously" 🤦‍♂️.

DaveC113

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Re: Why Does High-End Gear Cost So Much?
« Reply #11 on: 26 Sep 2025, 08:44 pm »
It's 100% unethical for five reasons:
 
1) The integrator isn't disclosing this kickback to the buyer. If the buyer were aware of it, the integrator would probably be fired. 
2) The sale doesn't happen without the kickback, which is unfair to the manufacturer.
3) The buyer may not receive the best option, which is the reason he hired the integrator.
4) Kickbacks significantly increase the price for everyone, and the inflated price isn't a fair representation of the true value of the product.
5) Kickbacks are illegal and lead to corruption.

Yes, we live in a world where this kind of stuff happens all the time, but that doesn't make it right. Businesspeople have to make these decisions every day, and many will suspend their moral code for an extra dollar.



#1 May not be the case at all.

#2 At a dealer, a sale doesn't happen without a 50% margin. What is the main difference between a consultant and a dealer and why should the consultant not be able to make anything on the deal?

#3 If the integrator isn't ethical and rips off their own customer or acts in a way that isn't in their own best interest, that is a separate issue. It's possible to get paid and still maintain your ethics. At least I hope so, otherwise we're all in a lot of trouble, lol.

#4 Nope, kickbacks are often simply a method of sharing profit that both parties agree to.

#5 Nope, kickbacks are perfectly legal here in CO.

Not sure what you've done for work, but this isn't corruption, it's how the sales industry works.


DaveC113

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Re: Why Does High-End Gear Cost So Much?
« Reply #12 on: 26 Sep 2025, 08:58 pm »
"Let me tell you about the very rich. They are different from you and me," F. Scott Fitzgerald from "The Rich Boy," short story.

I watched Jonathan Weiss’ “OMA Buyer's Guide for Billionaires” with experience from both sides. I see from the comments here and on YouTube many like his take on the subject. My opinion is he is being a bit rigid and ultimately something of the old man shaking his fist and yelling at the sky because the world is less than perfect, not to his liking.

During my decades as an audiophile now in the terminal phase having become a HiFi equipment manufacturer there was a period in the early 2000s when I went to work for the local high end HiFi shop after being their customer for years. With brands like Focal, Revel, Meridian, Classe, Proceed, Magnepan, B&W, and Paradigm this shop had been a fixture of the area for dedicated two channel audiophiles. By the 2000s they were also into the new business of AV integration, the boogieman of Weiss’ piece. For us that was whole house audio, lighting control, home theaters, media rooms, and critically programming the control systems that make it all work together. The level of complexity of the hardware, software, and custom programming involved is such that I was hired as a project manager because in this lovely pre-9/11 pre-DOT.com bubble bursting years they had on the books multiple $250,000 projects. Not a quarter million dollar house, that cost just for the AV, lighting control, and automation.

My first comment on “OMA Buyer's Guide for Billionaires” is what Weiss in an accusatory voice labels ‘kickbacks’ are dealer’s margin for the equipment sold. I find it beyond belief that Jonathan would arrange to host this potential billionaire buyer’s representative who flew across the Atlantic to see and hear OMA gear without expecting to offer this integrator a dealership for OMA and the resulting margin. Or at least forewarn him all the integrator’s expenses and profit will need to be paid by the client. Does he expect this integrator to pay full list for a $300,000+ Oswalds Mill Audio (OMA) Imperia speaker system and on the integrator’s dime transport crates with a ton of gear to Europe or the Middle East or Asia and install it just for the fun of it? Maybe he does, perhaps Oswalds Mill Audio is a luxury brand like Ferrari where if you are their kind of client and spend enough you are allowed to buy the top models at full list price, and always with many of the expensive upgrades. If “OMA Buyer's Guide for Billionaires” raised your blood pressure be careful watching this video about what it takes to qualify for the highest spec Ferraris. The short answer is after spending ~$23,000,000 then you can be on the list for the new F80 halo model.

I Expose the Truth on what it takes to become a Ferrari VIP https://youtu.be/IYD8_MteLV0?si=doUaUuKfRHe4x5LL

This reality of ultra-luxury goods that for many brands artificial exclusivity is baked in by requiring buying your way up the models until you ‘qualify’ for access to the highest spec most sought after top models.

This brings up my next comment which is some audiophiles are millionaires (or better yet billionaires) but far and away most millionaires and billionaires are not audiophiles.

Jonathan Weiss’ video to me boils down to he wants the wealthy client to become hands-on gear-nerd audiophiles who buy OMA and then join our tribe positioning the speakers dialing them in an inch/CM at a time then move on to tweaking the turntable’s SRA setting. My experience working with wealthy clients is most are some mix of still working like mad at the businesses that made them their wealth and/or enjoying so many aspects of the lifestyle large wealth enables that there is no time for focusing undivided attention on has the bias of a tube amp wandered off specification. There are a few unicorns out there very wealthy audiophiles who are hands on lovers of the process. Those are the exceptions, most of our clients’ favorite aspect of our AV integration was our programmer was very good at programming the Crestron or other remote control systems to make it all easy to use and reliable. It was a rare treat to install items like the Revel Ultima Studios (Harmon really threw the cooperate checkbook at those first generation Revels) or the theater system using top specification Meridian electronics and speakers with a fine tuned Sony three gun projector fed by $40k professional video upsampler. Alas those were the exception; the usual design brief was all the speakers into the ceiling or walls to disappear and above all else it must be simple to use.

And do not forget to take off your shoes and work in your stocking feet in the Master Suite. The carpet in there is a custom weave and cost $10,000.

I agree with your take. I see where OMA is coming from but if he thinks high end audio is uniquely corrupt then he's sadly misguided or he thinks all sales and every way you can make money beside building stuff is unethical.

It also comes off as self serving as he denies the value an integrator can offer and wants all the money for himself. There's tons of rich folks who want music but are never going to become an audio nerd, so they need someone to plan out and install audio systems for them. If said rich person wants it to be invisible and easy to use as the main priorities, then you get the stuff OMA laments in the video. Not everyone wants a massive, imposing horn system. And TBH, as much as he disparages Magico, if you put a symphony on top-end Magico it's probably going to be superior to anything OMA makes because that speaker type is best for that kind of music.

If said a/v system is going to be integrated with a "smart house" type control system then there's even more knowledge and experience required.

I regret not getting home automation and "smart" controls... a friend of mine ended up making an absolute fortune doing this in the Aspen area.


Early B.

Re: Why Does High-End Gear Cost So Much?
« Reply #13 on: 26 Sep 2025, 10:48 pm »

#5 Nope, kickbacks are perfectly legal here in CO.

Dave, it's OK to have a different point of view, but you went too far with this one. A 3-second Google search yields a plethora of documentation on Colorado's anti-kickback laws. Let's agree that, despite being illegal, kickbacks are a common practice in the business world, and no one is obligated to participate in them.

The point of this thread isn't about kickbacks; it's about the ways in which high-end gear costs so much.
   

JLM

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Re: Why Does High-End Gear Cost So Much?
« Reply #14 on: 27 Sep 2025, 01:27 pm »
One thing integrators should be doing is to optimize your listening environment.  It is the most neglected aspect of the whole playback system.  But I doubt that they take that seriously. 

DaveC113

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Re: Why Does High-End Gear Cost So Much?
« Reply #15 on: 27 Sep 2025, 04:06 pm »
Dave, it's OK to have a different point of view, but you went too far with this one. A 3-second Google search yields a plethora of documentation on Colorado's anti-kickback laws. Let's agree that, despite being illegal, kickbacks are a common practice in the business world, and no one is obligated to participate in them.

The point of this thread isn't about kickbacks; it's about the ways in which high-end gear costs so much.
 

Too far? Who are you to judge?

I've been in sales for a good part of my younger years and kickbacks are indeed legal with very few exceptions for medical industry, etc. Maybe you don't really understand what a kickback is? You pay a kickback when someone refers a customer to you. This isn't complicated, it's not unethical in most circumstances, and it's the way the world works.

Look, as evidenced by the video people cry "corruption" when it cost them money. There's absolutely nothing corrupt about sharing profits, but people don't want to share and you get OMA and such making videos decrying the fact that someone wants a piece of the pie for selling his gear. But that's how it works, salespeople are paid a commission. OMA wants to make ALL OF THE MONEY HERE. Ok, fine, but when someone who hands you a sale wants a commission, to claim that's corrupt is biased, self-serving, and factually incorrect.

The big issue with all of this is the amount of money. It is judged to be too much... but that isn't corrupt if the person paying is happy and getting what they agreed to.


DaveC113

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Re: Why Does High-End Gear Cost So Much?
« Reply #16 on: 27 Sep 2025, 04:08 pm »
One thing integrators should be doing is to optimize your listening environment.  It is the most neglected aspect of the whole playback system.  But I doubt that they take that seriously.

How do you know that?

Maybe the first priority is to have an unobtrusive or invisible audio system and sound quality is not the top priority?

So much judging going on here, lol.

Early B.

Re: Why Does High-End Gear Cost So Much?
« Reply #17 on: 27 Sep 2025, 08:15 pm »
I've been in sales for a good part of my younger years and kickbacks are indeed legal with very few exceptions for medical industry, etc. Maybe you don't really understand what a kickback is? You pay a kickback when someone refers a customer to you. This isn't complicated, it's not unethical in most circumstances, and it's the way the world works.

You're confusing a kickback with a referral fee.

A referral fee is a cash payment, discount, or other incentive that is freely offered and marketed by the seller to promote sales. Comparatively, "in business, a kickback is an illegal and secret payment given to an individual to influence their decisions, often leading to unfair business deals or inflated costs. It involves a corrupt quid pro quo, where a company pays a portion of its profits back to an influential person who secured the business for them. Such practices are unethical and illegal."

Let's illustrate with examples:

REFERRAL FEE -- a company that sells audio cables offers customers a 10% discount on their next purchase or $50 cash if they refer a friend who subsequently makes a purchase. That's great -- nothing with that.

KICKBACK: A middleman representing a wealthy audiophile wants to buy $10,000 worth of audio cables but demands a 40% margin ($4,000) to put in his own pocket without informing the client. If the seller capitulates and it occurs often enough, he will eventually raise his prices to compensate for the loss of profit due to paying out kickbacks. It's illegal because it inflates prices and is unfair to customers. 

toocool4

Re: Why Does High-End Gear Cost So Much?
« Reply #18 on: 27 Sep 2025, 08:55 pm »
I completely agree with Early B. A kickback or backhander is a bribe, whereas a referral fee is something entirely different. A referral fee is transparent, agreed upon in advance, and known to all parties involved.

Rocket_Ronny

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Re: Why Does High-End Gear Cost So Much?
« Reply #19 on: 28 Sep 2025, 03:37 am »
Am I missing something here?

Wouldn't this consultant be essentially a type of reseller? This so called bribe money should really be called dealer markup.

It's like going to an audio store to buy gear and have them recommend the best combination. They sell the gear at their dealer markup. I don't see the difference.

Rocket Ronny