I tend to think of EQ as a tool to improve upon an already reasonably well-tuned system. It will not correct for major flaws but it can alter the sound slightly to make it more in-line with the direction you want to take. Sort of like a mastering engineer who gets an award if the record sounds excellent and blames the recording and mixing engineer if it doesn't. That's EQ IMHO!
Over the years, there have been multiple threads on this topic but one stuck in my mind. One guy bought an expensive system and was very dissatisfied with the bloated bass he got. I don't know what he paid for the stuff but the preamp alone was over 10k. He complained to the dealer who came out with a brilliant idea that it must have been the preamp and the cables. He then sold him a different preamp and cables that cost even more. James Tanner was the first to reply to this thread saying that it's a classic case of a complete mismatch between the size of the room and the speakers. It's also a classic case of someone who has money but doesn't know how to spend it and a dealer who's mantra is 'to take your money before you hurt yourself with it'. No EQ will fix this!
But this pursuit of flat frequency response is tricky, both in attaining the desired goal of actually having a response that measures flat but that also sounds musically accurate. People rarely go to concerts these days and no, I'm not talking about spending a fortune on a yearly philharmonic subscription, but concerts with sometimes famous, sometimes less famous artists, held in smaller venues, city sports halls etc. It can be a rewarding experience to hear an unknown pianist playing a Yamaha C3 piano in a decently sized venue. You can hear the artefacts of the room but you can also hear the harmonic richness of the instrument, derived from both the harmony being played but also from the instruemnt's inherent character, one of the 'features' being the sympathetic string resonance. Is this 'character' reproduced correctly by the speakers? Do people even listen for such detail? I don't know. Talking about pianos, they haven't changed much for hundreds of years and they're still constructed to naturally supress the 5th and 7th harmonics because piano makers have discovered that these typically cause listening fatigue. Now imagine this - piano makers of those times certainly didn't know anything about acoustics, let alone the mathematical models on which modern acoustics is based on today, but they did learn to listen and to construct the instruemtns to make them pleasaing.
Being a structural engineer, I tend to think of it like this - I can design two completely different-looking road bridges that have the exact same span, resistance to load and serve the exact same purpose. Which one is the 'better' one? You cannot argue that science isn't at the heart of engineering and yet, there is the creative freedom in these mathematical equations so that there is more than solution, all of which are correct.
I should have been a preacher, I know

But the point is, don't believe everything you see on YT or in the HIFI magazines. Go to as many live events as you can, go to the park and listen to the birds, listen to spoken word on the radio, and then decide how your speakers 'translate'. Educate yourself on how to listen and what to listen for and if you're musically inclined (or even if you're not), learn to play an instrument, even it it is an 8-tone Hohner flute or a mouth harmonica. At the very least, it will enrich your life and perhaps you'll even enjoy your music more and discover you already have everything you need, or ease your task of finding something that is indeed better because you can hear why, not because someone else said so.
Cheers - Antun