I have 15 speakers in my media room, the idea of being able to replace them with a soundbar is at first thought "impossible". But if you could get 80% of the SQ it would be fantastic for a LOT of reasons.
Sennheiser/Ambeo technology is what was used to mix immersive audio at Abbey Road studios for Pink Floyd (in a traditional speaker setup). The fact that this is a commercial application has me curious. I guess the space is too crowded for another "format" so Sennheiser came up with a solution that solves the WAF problem in a one bar solution (not even a sub is needed). $2500 is a lot for a soundbar but if it delivers even 50% of the SQ of my current man cave rig it would be a bargain.