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From the description, looks like they are making the drivers in house.Trying to warm up to the artwork. Quite reasonable price if the SQ is good.Plus it may introduce some listeners to both OB and better sound
Trying to warm up to the artwork.
The drivers are probably custom made to their requirements in China.
I would consider buying one if they would not paint it with one of those hideous designs.
They do custom designs for $49: http://urbanfidelity.com/pages/customso I would think that would include any solid color.
So we have to pay $50 in order to have a plain color?
If you think about it, the concept is pretty creative. Most flat panel OB's will be big and bulky by design, something the masses would find difficult to accept. Introducing the target market to OB by buying into the "art" concept makes the acceptance factor increase exponentially. I cant remember a non "boutique" audio company attempting to market OB to anyone but a fringe demographic. I give them credit for this. And assuming the drivers aren't half bad, this could really help legitimize the merits of OB design to the casual listener.
But, that's what they are doing: marketing them to a fringe demographic. In this case, they are people that are more interested in something looking good versus it being a proper item. And, those same people will not even understand the idiosyncrasies of open baffle speakers.And, ultimately, they will be listening to crap music. The same music they crank through their cheap ear buds on their iPods.
I see a lot of unflattering assumptions there. You could argue Wilson, or any of the up-market esoteric and boutique manufacturers are marketing to fringe demographics. And they might just as likely be listening to "crap" music - and further, they might be more interested in something looking good than it being a "proper item". Why do 1/2 inch thick faceplates and piano-finish and ultra high gloss speakers flourish in the world of audiophilia? Because they perform better?I think this is a different kind of "looking good", even if it appeals only to the young crowd, and it can't hurt that they are being exposed to many of the advantages of open baffle and crossover-less wide range drivers. Some of them will surely wonder about dipole speakers and pursue this further. I agree with matevana on this.