here are some crude measurements I did before with an app on my phone. now this is with the volume knob pegged, but you can get a feeling for the huge difference in noise level.
CDP connected or no input connected to the amp = 28-30db
phono stage connected (with table or not) = 68-70db and can spike up to 75db
I feel bad for possibly have injecting bad information here. My perception at the dealers was that the Zesto and Chinook were very quiet, but that is in comparison to realistic volume levels we were listening at and mostly with jazz and rock records. He cranked it up, but did not max the volume during his demo.
You have a lot of knowledgeable people here saying what you are getting is within a normal range, people much more knowledgeable than I am.
To inject an objective comparison I just made some measurements with my system, a Parasound JC-3 (reviewed as a very quiet phono stage), into a Parasound P7 pre. The P7 has a digital readout for volume which helps make objective comparisons. I used my Radio Shack SPL meter, which unfortunately only reads down to 50db so I couldn't make measurements of noise below that threshold.
For a baseline, in my system at "60" volume, a compressed rock record plays at an average SPL of 80db. At "75" I am averaging 100db.
If I switch the JC3 into MC mode (68db of gain) with nothing plugged in, background noise becomes audible from the LP (to me) around "65-70" on the volume knob. It does not hit 50db and become measurable until "83". If I pegged the volume to 100 it would probably be about the same as you are getting.
Its looks to me like your noise is a bit worse than what I am getting, but not broken.
I am sorry if my prior post was misleading. I still have trouble thinking anyone would be bothered by the noise from the Zesto, but perhaps my hearing just isn't that good or I am not as sensitive to noise as others.
If you want to sell your Zesto send me a PM
