To hell with traditional rivalries, geographical groupings and historical perspective. There's money to be made.
Never mind that colleges and universities, in an effort to create well-rounded and thoroughly complete young men, introduced sports as a peripheral to the education these schools were created to provide. Competitions between schools evolved as way to generate interest through rivalry and school pride. Then came TV and sports networks. Then came huge purses and quietly paid athletes. Agents appeared and appearances became deceptive and the mantra throughout sports was: if you ain't cheating, you ain't trying.
I heard Tony Hornkaiser mention an interesting comment from Steve Spurrier that college football players should all receive $120,000/year for playing the game. From there he opined that the teams could just tell the NCAA to go screw, form their own leagues and arrange their own television contracts.
The idea is refreshing in its honesty. Right now the self delusion we have to employ to convince ourselves that these are "student athletes" borders on hallucination. Friendly competition doesn't lead to poisoning trees and setting fires, does it?
I can't provide a topo of the new landscape but I fear it will be very polluted.