James,
I know we've discussed what we'd like to see on the new website ad nauseum, but I think it would be great to have a few videos about the factory, people working there, and how your gear is made. Please do me a favor and check out some Corum videos on YouTube to get an idea of what I'm talking about.
I'm having problems pasting web addresses from YouTube on my iPhone, but if you search "Corum Artisan" and "Corum Marquetry" you'll get a sense of what I mean.
I saw those videos at a store in Atlantis in the Bahamas. People were watching them and realizing why the watches cost what they did. Great videos that convey the craftsmanship in their work. Maybe dress your guys and gals in some lab coats and pretty up the shop if necessary?
I'd love to see a video like that on how my B60 was made. Just sayin'!