3-D is totally a preference thing. With the introduction of 3D, standard TV (non-3D) prices have dropped DRASTICALLY. I just recently purchased a non-3D 52" LED Sony Bravia TV for $1,500. It was $3,000 about 6 months ago. So if he doesn't care about 3D, he can get a lot more "TV" if he doesn't get a 3D TV. I would advise anybody who wants to get a 3D TV to hold off a couple of years, since a new version of 3D is out and needs time to become main stream.