I think this latest flyer cover is quite funny. The selling point is that the car has a real metal finish, so it's shinier than regular plastic. The lower photo is the RAW file post-Lightroom with very little adjustment, that is more or less how it looks if you held it in your hand. The idea was to make a night scene with reflecting lights and whatnot to show off the shininess.
Although I made a fake shiny version I liked with the Photoshop "Satin" layer effect, they wanted MORE shiny, so it ended up being this weird, over-the-top, garish gleaming thing. I'm like, "You're kidding, right?" When it was approved. Kinda funny. It's incredible just how difficult it is to fake, plausible-looking light interacting with objects. A real challenge. I don't think it quite succeeds, but it sure is
shiny. 
Jumbo:
http://www.flickr.com/photos/nathanmarciniak/4996465756/sizes/o/in/photostream/
