I think some people equate 'loudness' with 'quality' and having more output at lower volume settings makes the customer think he has more power (greater dynamics) 
james
True enough. Manufacturers often have reasons beyond that of quality for the decisions they make.
Different chip sets as used in more compact components have different gain levels and this can effect the overall gain of the device. So it may not be so much a marketing decision rather an engineering one. Dynamics it's not however so that would definitely be an illusion on the part of the operator. As gain is increased, dynamics almost always become reduced. Gain is also additive in nature, so as stages are added, the more dynamic range (headroom) can be lost. This is especially true of the first stage, which the phono stage represents. You can't take that back later in the chain, it's always present and any noise, distortion, and dynamic limitations imposed there are passed along to later stages, which simply amplify them by their fixed settings.
In short, the OP should have plenty of total system gain (phono stage, line stage, power stage) available to amplify the signal and retain much of the original dynamics without the need for more front end gain. My experience with the various Bryston phono stages bears this out in the case of their products as well.
-Bill