... or we could "borrow" some more commercially familiar names and see how long it takes for Danny's phone to ring:
Alpha Centrino

Alpha Centrum

Actually I think "Centurion" sounds a little Gladiator-ish. Leave it to a bunch of guys to come up with a name like "Alpha Centurion"
How about the letter/number game:
Alpha Curved Center Channel ----> Alpha 3C
The Federal Government might like this (I do):
Alpha Faceted Center Channel -----> Alpha FCC
Kinda like something that speaks to the fact that the face is curved/faceted.[/img]