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Yeah, I kinda' realized that, Phil...but it's been hit and miss with established marks like Sony and Toshiba, for me in the past, too. I bought a couple set top digital converters with the Insignia brand on it...they work fine. The major brand names have a lot of advertising behind them...which inflates the price to the consumer. Buying the store brand is a way to cut some fat from the innate equation.I'll let everyone know how it goes...I'll prepare myself for a POS, and hope for better John
BTW, I'm not looking to steer this post into the gutter. I consider plasma versus LCD one of those religious topics to not get involved in, like Ford versus Chevrolet, tubes versus solid state, etc. I personally find plasmas to be consistently attractive in both price and quality. If you prefer LCD, I'm not going to argue.
Supposedly there is a legal issue with the Panasonics (from what I've heard) with fading black levels. Don't know if it is true.
I don't get the "LED/LCD?" Is it LED? Is it LCD? Is it both???
I'm pretty sure we're a plasma-likely family.