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Probably very similar to rebates. There is a certain % that will not redeem the rebate and therefore pay the retail or sale price.Returning the item at the buyers expense has an impact as well. Especially for those "as seen on TV" ads.
I do not say this in a derogatory fashion Dan, but your pre and power amps are quite expensive items. I'd be curious to know how many people have purchased and consequently returned these? In the case of a certain speaker vendor we now know that when the actual 30-day policy was exercised (by a single person no less!) a very rapid about face occured and all sorts of qualifiers were thrown into the mix. (understandable, albeit humorous to watch) I am curious if these 30-day return policies exist only ...
Having known Dan for a few years, and having essentially the same return policy myself, the bottom line is that it's all about the company behind the policy/warranty. The same is true regardless of the size/type of company.I can say that at least part of the reason that we've only had one set of our speakers returned (because they just didn't make the customer's Jell-O jiggle), is because we bust our back-sides to make sure that you WANT to keep the speakers. That said, rest assured that things do slip ...