This is a very good cable folks.
I bought this cable.

You're right this is a very good cable or at least good enough to have a noticeable improvement in transparency and apparent resolution. Despite not being of the optimal length to resolve theoretical reflection issues it was still a worthwhile upgrade. For 30 bucks I didn't have much to lose.

It replaced a 2' Blue Jeans digital cable which seemed to impart a haze over the music that I previously didn't notice that much.
Anyone want to buy the BJC cable?.....$10.
I did try a 10' version of the BJC cable and the haze was still there.
Ahh.... tweak here and a tweak there to get me closer to the music.

-Roy