Lexicon also saves on tech support costs, they can just email Oppo a question. Heck just drop in another BDP-83 in the BD-30 chassis and it's fixed in less than 24 hours.
Wayne
Actually, when things are done like this, the company that sells to the consumer normally provides all support.
It's like with a Seagate hard drive used in a Dell or Apple computer. Seagate is the OEM, and gives Dell or Apple a discounted price for the drive. The consumer is then expected to contact Dell or Apple if there are problems.
In a lot of cases, the OEM won't even talk to the consumer. They just refer you to Dell or whoever. They also won't directly cover the warranty on the item; you have to go to Dell for that.
So, Lexicon might go to Oppo in a few cases for support, but in most cases Lexicon is the one expected to handle things. (They could possibly have a different deal with Oppo where Oppo is on the hook for most support, but that would be unusual.)