I believe there are two main reasons for the "S" or "J" shaped tone arms. One is to help reduce resonances of the arm, the other is for looks. With the sweeping curve of the arm, the head usually was in the proper offset angle, giving an appearance of a natural "correctness" of the whole mechanism, if you will.
To a novice or newbee, the straight tone arm with the "crooked" cartridge just doesn't look right and invites foolery.
Wayner