I am very happy to see an audiophile undertake room correction! No matter how "perfect" a speaker measures in an anechoic chamber, the average listening room can affect the speaker's response by +/- 18dB, which is an enormous alteration of timbre.
In addition, a lack of bass or excess of treble reverberation are confusing symptoms that are likely to be blamed on the speaker and not the room.
As McTwins has found, using test equipment and treating the room can enable your speakers (no matter what brand) to sound closer to the original source.
When a customer buys a VSA speaker, he is also buying into our experience and can expect us to help him or her achieve maximum sound quality. I intend to write a series of articles on how to fine tune your system, but as always, I encourage our customers to email me personally for help in solving any issues they have with their room, system, or speaker placement.
Albert Von Schweikert