Years ago I did the plasticlay thing at B&W at Worthing, England in their sound lab. They let me use a matched pair of new B&W DM6 small high quality bookshelf speakers. I pulled the woofer from one and gave it (and the back of the tweeter) the treatment and put it back together. I had brought 1/2 pound of the stuff with me on the trip just hoping for the opportunity to show it to them. Since they were even matched cabinet grain, nobody, not even me, could tell which was which.
We took them into the playback room and set them side by side and ran their test music through them set in mono. The group there (a freebee tour group of American dealers) along with several B&W engineers, all sat in and made notes regarding first, was there a difference, and second, if so which one was "better".
The results were nearly unamious in favor of the plasticlay treated one. I opened them up afterward to find out which was which. Later B&W put this concept into production on some of their first generation Matrix series speakers (not the 801 or 802). The engineered the metal frameworks so they could pour damping material into the frames in production and have it set up permanently. Unfortunately, the used a silicon like rubbery damping material that violated Van Alstine's famous damping material rule "meatballs don't bounce." So I don't know how successful their results were as I never heard an undamped Matrix speaker of that series to compare with the production damped version.
I know Dennis Murphy finally tired it very recently and did not hear anything worthwhile, but he did not do it double blind and was suspect to start with.
Regards,
Frank Van Alstine