It just means they test within 10% of each other on a tube tester.
Not knowing the kind of tester, I'd guess the metric is plate current. The effect of gold plating on the pins I would think to be negligible in comparison with +/-10% current. If the replacement is being offered gratis for the failed tube, I wouldn't sweat it--the 5751 apparently has slightly lower gain compared with a generic 12AX7, but one could always view the situation as an opportunity for blind A/B listening.
In any event, you might want to keep an eye on the Glowbugs mailing list; "
www.tubeman.com" also claims matched GE 5751 pairs for about $50 (no affiliation on my part, nor have I done business with them).
I'm probably out of my depth here, though, so I'll just wish you good luck.