If the extra cost of the jps wire is that much of a concern then you might as well skip it and use whatever you want.
I do believe cables can audibly affect the signal. Especially if you've been using really cheap, low-grade copper with pvc insulation. It's the crappy wire that makes the most difference. It obscures details, hides overtones and limits the soundstage typically to the boundaries of the speakers.
Better wire just does a better job of transferring the signal without adding anymore character or distortion. The few extra bucks for the jps wire is a good investment and I say this without having heard it myself. For one, it's a solid core 16awg wire. I've done a little looking around and this is tough to find! And compared to what I did find out there, Danny is including this wire at a great price! (I wish I could get some extra for some homemade speaker cables but Danny's hands are tied.)
Personally, I try not to let money get in the way of my happiness. Especially if it's under $100. Consider it part of the investment. And don't skimp on the No Rez either. I can say with no reservation that No Rez works very well!
Conversely, if you want to cut corners and go cheap that's your choice. It is after all your money.