I'm generally wondering why more people aren't into audio. I think a pretty high percentage of the population really enjoys music, but either don't know, don't care or can't afford HiFi.
My recent experience tells me that many people are in the second camp - ie "dont know".
A few months ago my sister and her husband came by and heard my system for the first time (300b monoblocks / Omega Superhemps). Even my sister, who would normally pay little attention to things of this sort, just sat there in amazement as I played some of their favorite albums. They immediately wanted to know what I could put together for them on a modest budget that would suit their small NYC living room apartment. I helped them put together a very nice budget system for just over $2k - Almarro 205a (used), Omega Super 5XRS, Scott Nixon USB DAC (they wanted to use their Macbook as the source) and Anticables.
Anyway, their friends are coming over, listening to their system and are now asking me for advice on putting together systems. Funny how that happens

Have people here had similar experiences and actually converted family and friends to audiophile status?