After trying a number of cords, ICs, and speaker cables over the past two years, what I've found is that in the vast majority of cases these things make very little difference. Changes to electronics, tubes, and room acoustics all make, in my opinion, a more meaningful change.
[ Insofar as my own experience takes me, where there are more substantial changes in sound from ICs and speaker cables, I generally find that, long term, I like the cheaper cables better anyway. ]
However, after reading countless posts about how cables make absolutely no difference, here is a thread where Frank says that he could in fact tell the difference. The value he places on those differences, that's a subjective thing. That he could tell the difference, that's very, very objective.
Thanks Frank.
For those who say that cables make no difference, it would be nice if that condescending, nearly vitriolic cable bashing that sometimes happens, I hope that stops. I wish some people would stop implying that others only *think* they hear things. Maybe that's true for the vast majority of cables. Or maybe it isn't true. Hey, Frank heard it, and so did his assistant, and it's not his fault that you can't hear it.
As for rigorous A/B testing for everything, I'll challenge you guys to do something.
Take a look at this article:
http://www.fraudwasteabuse.com/2007/04/pepsi-vs-coke.htmlI've read about this phenomenon before. The basic problem comes down to taste memory. Turns out we're bad at taste memory in the same way that we're bad at auditory memory. If you were to drink from three similar things (Pepsi vs Coke vs No-Name Brand), it's much more difficult to distinguish the three than if you were to drink from only two things (Pepsi vs Coke). In fact, if you put three glasses down, but (say) you filled 2 with Pepsi and 1 with Coke, you'd likely have just a difficult time as if you included the no-name brand as the third option.
So yeah, I can't tell the difference between Coke and Pepsi in a test like this, in a blind A/B(/C) test. But do I like Coke better than Pepsi? Yeah, I do like Coke better than Pepsi, and I don't need an A/B test to confirm that for me.