After looking at that cable, it appears that they took one unshielded twisted pair from a cat5 cable and soldered on good quality RCA conectors.
Right out of the gate there's something wrong with this approach -- Wrong impedance -- SPDIF is speced at 75ohm (+-5%) impedance -- the isolation transformers at each end expect this. Twisted pair without any shielding will not have the correct impedance.
What you want is a pair of good gold plated rca connectors soldered to a high quality 75 ohm cable that can handle the frequency range needed for spdif -- 100khz to 25 Mhz (the latter for 24 bit, 192khz samples) A good example would be Belden RG59U or RG6U (the latter has a larger center conductor, but Belden tests both up to 3ghz -- and over a short run (under 10m.), the smaller conductor of the RG59 will make no difference -- both are solid center conductor co-ax.)
These guys smell of snake oil to me.