Based upon headlines that I saw at AVSForum:
Toshiba Throws a Hail Mary to Save HD DVDhttp://www.avsforum.com/avs-vb/showthread.php?t=977395.
Toshiba Press Release on 1/13/08:
http://www.tacp.toshiba.com/news/newsarticle.asp?newsid=194TOSHIBA DEPLOYS NEW HD DVD MARKETING INITIATIVES BASED ON STRONG FOURTH QUARTER UNIT SALES
Excerpt:
New Marketing Strategy for Mass Market AdoptionTaking the holiday season sales based on promotional prices into full consideration, these new manufacturer’s suggested retail prices (MSRP) are designed to meet the potential demand for HD DVD players in the US market.
Effective on January 13, 2008 the MSRP of the entry-model HD-A3 will be $149.99, the HD-A30, with 1080p output, $199.99, and the high-end HD-A35, $299.99.
“While price is one of the consideration elements for the early adopter, it is a deal-breaker for the mainstream consumer,” said Yoshi Uchiyama, Group Vice President Digital A/V Group. “Consumer sales this holiday season have proven that the consumer awareness of the HD DVD format has been elevated and pricing is the most critical determinant in consumer’s purchase decision of the next generation HD DVD technology. The value HD DVD provides to the consumer simply cannot be ignored.”
Just thought I would let the Cicle know (but they probably already do...)
- Jonathan