I recently bought this amp used off of audiogon. First, appearances - this amp looks better in person than would seem from the pictures you typically see online. The faceplate is a nice piece of aluminum, and the lettering and logo are clean. There's no wow factor, but it's not cheap at all. Sadly, that isn't the impression that I get from the website. Hey, the power switch is on the front - nice, since it has tubes and I don't want to keep it on.
The sound is fantastic! Authoritative bass, dynamics, details, and transparency that I didn't have with my previous amp. This is a keeper until I decide to get the upgrade to Ultra. I'm not sure I will ever need a better amp than this unless I find it runs out of steam on my next set of speakers and want higher power. Better instrument separation. A more transparent look into the window of music. I purchased this amp mainly because of the two or three reviews that said it bested the Bob Carver Sunfire amps, amps that I have always admired. I heard the sunfires make 2" full range speakers play decent hip hop. Now that was an iron fist - and the AVA 440HC was better? Then how much better could the 550EX get? Well, I don't know because I've never had the cash for a sunfire, but this 550EX beats the pants off of my last amplifier. Given the limitations of my room, this is the best I've heard my system.