"Hype". I don't see any on the site. Obviously, the $12,000 is the retail price of the driver.....and all the other drivers that are listed.....no wholesale driver prices are listed.....now, they don't say that but they cannot sell you a speaker for less than the cost of the parts.....a no brainer.
What I see is confidence and truth being spoken. What on the website sounds like BS to you? I don't see BS, I see one of the most incredibly made things I have even seen, using the most expensive parts I have ever seen. I have little doubt as to the results.....I am sure it is world class and way less expensive than other world class speakers. Naturally, you will need a super sub to rock the house and you could put a small coupling cap in front of your main amp to roll off the bottom end more and so that the speaker could play closer to 110db....something we all need.....ha ha.
Sorry folks, I have been in this game since the mid 70s and this thing looks great to me. The Positive
Feedback reviewer had Watt Puppy 7s.....he does not even mention them.....probably a joke in comparison.
I want a pair!!!! With 4 servo 12" subs per channel....yes!