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In 2001, Frederic Brochet, of the University of Bordeaux, conducted two separate and very mischievous experiments. In the first test, Brochet invited 57 wine experts and asked them to give their impressions of what looked like two glasses of red and white wine. The wines were actually the same white wine, one of which had been tinted red with food coloring. But that didn't stop the experts from describing the "red" wine in language typically used to describe red wines. One expert praised its "jamminess," while another enjoyed its "crushed red fruit." Not a single one noticed it was actually a white wine.The second test Brochet conducted was even more damning. He took a middling Bordeaux and served it in two different bottles. One bottle was a fancy grand-cru. The other bottle was an ordinary vin du table. Despite the fact that they were actually being served the exact same wine, the experts gave the differently labeled bottles nearly opposite ratings. The grand cru was "agreeable, woody, complex, balanced and rounded," while the vin du table was "weak, short, light, flat and faulty". Forty experts said the wine with the fancy label was worth drinking, while only 12 said the cheap wine was.
First let me say I really believe every person is unique. I despise stereotypes and all the minimizing that comes with grouping people together because of this or that. That being said, after attending RMAF and then reading MANY reviews from well known and apparently highly thought of publications, this article doesn't surprise me at all.
I am sure there are many holes in my theory.
It certainly would be cheaper if everything sounded the same. All of us could agree the placebo effect is real. Likewise, we've all heard differences between gears. Whee.
That's why it is important to find a good wine store with top notch people working there. I am lucky to live near an excellent store that has never sold me a bad bottle. I think the key to a good wine store is small size. This limits the stores ability to stock cheap cases they got at a steep discout. You know the 3 for $10 stuff you see at all the big liquor stores. Its amazing all my friends think I am a wine expert but all I have is a excellent store. 80% of their bottles are under $20 to boot. This is just my very humble opinion. I am sure there are many holes in my theory.Kris
Of course the placebo effect is real.An article about wine proves something about audio?There's precious little "evidence" on this site outside The Lab. Maybe you should confine your comments there. This whole line of discussion is a total killjoy.
I watched a bartender take lots of money from people in a bet that they couldn't tell the difference between Coke and 7UP after they've had one alcoholic drink and were blind folded when they took the test. After awhile I said, give me the blind fold and I lost too. Apparently, much of our taste comes from our eyes and the sence of smell. Since both Coke and 7UP are cabonated, the effect on the senses are similar and the mind becomes confused with an AB test.And some of you think we aren't marketed like sheep?Wayner aa
