I think the same of it as I do anyone else's pricing, they have all their cost lines to understand the cost to produce it, they evaluate their marketplace, and then mark the product up to make a profit, same as any other business....I guess that's why these threads strike me the way they do...it's the same principal for any company doing business anywhere, why pick on just a few or make insinuations about the consumers that support them? Pick an industry, we can have the same debate about any firm in it....