Gimmick? Guys, they say clearly how it works:
The transparent pole is high, because spread width of sound to top and bottom direction of the tweeter is wide, being able to obtain the volume where attenuation of sound is little, feeling is good being wherever of the interior is a special feature. We have become the active speaker, you say that the digital amplifier is equipped inside.
I can tell you right now that wherever of the interior is a special feature, my speakers might not be feeling good. Heck, i have no idea how the feeling is being wherever of the interior is.
Can any of you honesty say positive things about wherever of the interior is a special feature on your speakers?