Abe,
Doesn't 550VAC come out of the transformer then get fed into the rectifier?
I am clear about the wiring, Jim has really designed a nice system, and I like the way that the unused wires from the transformer get tidied-up.
You have hit the nail on the head, when you said that the GND reference is that by which you measure voltage either above it or below it. I always envisage a system whereby the voltage (B+) flows from positive into negative on the mains, rather like a pipe containing flowing water. However, if you make a hole and stick in your finger, you'll get wet. Isn't this like sticking your finger onto a grounded chassis? In reality, you don't get a shock, but I find it difficult to appreciate why not (the reason why a metal chassis must be earthed).
Charlie