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Another idea tossed around was to team up with AudioXsell and let them handle it all....as they already have the framework in place to do it. Those folks seem to be trying hard, they seem to be helpful....they probably just need a little push from a 10,000 member site to change their fortunes a bit.
Teaming up with them instead of reinventing the wheel yourself has another potential benefit, that AC won't be trying to compete with others and diluting interest.
I never considered it primarily a professional enterprise for selling equipment.