Use the calculator at
www.hagtech.com/equalization.html. Start by assuming the output resistance of the 12AX7 is 100k ohms. Put that in parallel with the plate load and the grid bias resistor of the following stage. That's your R value. It'll give you a C value. Ok, now increase R until you get a standard value of C. Use that series resistance between plate and C to make up the additional amount. Unfortunately, you have to recalculate everything because the grid resistor on the following stage is no longer in parallel with plate.
You do this for both sections (different sets of turnovers). Now, once you get RIAA, then modify values proportionally to get the non-RIAA stuff. They don't have to be perfect, just get close.
Usually takes awhile to do this. And then, after you build it, you have to tweak values some more. I use an inverse filter and 1kHz square wave. Any deviation is immediately apparent.
jh