I've wondered why TI class D chips sounded so different from the Tripath ones, now I know.
The most important point of the article to me is that the engineers have to measure the right things, flat frequency response and low THD aren't enough, there's a heck of a lot more going on that has to be explored and measured to get the big picture and start to understand things. It's good to know that guys at TI and some other places are really trying to explore & add to our knowledge of how hearing works and how to better correlate measurements with good sound, which will help make everything sound better when the knowledge is applied.
Unfortunately, far too many of the "objectivists" stop at frequency response, distortion, and channel separation, then jump on the soapbox and harp on DBT's until the cows come home. Instead of thinking "hmmm...this doesn't make sense, we need to research this more" they go "what we measured is all that matters and if you don't think it is you're delusional". And that's a big problem, it leads to endless feces-flinging and nobody really learns anything from it.