It's always about the money.
These days, youth live in a world where that money is directed towards other facets in the electronics world. Computers, something Weez mentioned as once being considered an item for ‘grown up’s has now become a necessity for your average youth. Laptops are an invaluable tool to a college student, and becoming increasingly popular with the high-school crowd as well. Both mediums are not just platforms for entertainment, but serve as a solid foundation to encompass both formal and non formal education alike.
You also have portable music servers (Ipod being a common example), digital cameras, console units (PSP, PS3, XBOX 360, etc) and games. If that’s not enough to empty the wallet of a kid, you then have the typical expenses that come with eating out, buying clothes, clubs, and otherwise the normal costs of having fun. Factor in the cost of car’s, insurance and regular bills and there is not much room left over for much else.
The rolls have changed. Now a good stereo is “grown up stuff”. A kid is much more likely to spend their $1000 + on a wide-screen TV than on a stereo system. Why? First and foremost, it’s the money. Damn near everything is about the money, young or old.. But the other reason is that kids just have no real exposure to anything good, and thusly, have no real interest.
So – what can YOU do? People often show fear that the future of Hi Fi is in peril due to changing times along with a failure within the industry to market towards youth. People as usual, are quick to point fingers yet do little to participate in helping to spread awareness. What you can do is if you are in a position around youth – to expose them to audio, affordable – audio that is. Cut down your desire to impress with this sonic bliss that has taken you many hard-earned years of your life to achieve.. . construct a system that 18 year old Bobby or Melissa could afford and enjoy. It won’t set you back much and the odds are very likely that you will get others to appreciate their music in a way they wouldn’t have been able to before without your help and guidance. Remember people, its YOUR responsibility too.
Today, the market has plenty of fantastic speakers and electronics that offer remarkable performance for such small investment. It’s not that there is a lack of product. Far from it. $500 can get you a pretty kickin’ starter system that will put a smile on any kids face – and potentially keep them happy for quite awhile until they run into more free cash.
The double edged sword of the success with the computer industry comes with the caveat that lots of people spend their time in front of the screen, and at home. That is one main key element needed to enjoy a good stereo system. Sitting down for time on in just listening to music is not appealing to many – but if it can be down while your browsing the web and talking to your friends – priorities just got shifted a bit, wouldn’t you say?
Folks, the cable industry is not scaring off the next generation. Sure, someone my age can point to it and comment on how over-priced things are, but it’s a BS excuse that any person semi versed in audio can over-come. The problem isn’t the over-whelming number of cable manufacturers or even other options, it’s the fact that we cant get any young person interested to begin with. Hell, I think it would be great if we could get enough of a demographic to where they are interested enough just to voice their opinion on the subject. Unfortunately however, that’s not even the case.
There are many opportunities here guys – If this matter is really important to you, than make a contribution. Instead of spending that $500 on a pair of cyro-treated cables, small marble tweaks, a new amplifier stand or whatever the case may be… challenge yourself to build an entire system that most people could go for and could justify spending and then expose those people to that system. You have the choice to either make a difference for someone(s) or to simply idle in standby mode.