Excellent article of the Economics of High End Audio and perceived value

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Occam

http://www.dagogo.com/Borden06034.html
It provides an excellent framework of how and why we buy our components.
Discuss amongst yourselves....

FWIW,
Paul

JoshK

Excellent article and the published response is equalling thoughful.  I can think of atleast a couple other factors at play, but the general argument is very well made.   Let's just say I believe in a weak form of the efficient audio market hypothesis.

Occam

Let's just say I believe in a weak form of the efficient audio market hypothesis.

Josh,

Was that a setup for me to launch into my story of Harry Markowitz (Nobel Prize in Economics for the Efficient Market Hypothesis) denouncing me on a trading floor? Suffice it to say that I don't believe that accurate information is necessarily available to all, at a given time or at all, whether it be financial markets or High End audio.
This is after all, an area where subjective perceptions reign supreme. A specific vendor's products are touted as 'revolutionary', getting raves in print and ezines, yet I and those whose ears I trust consider it mediocre at best. And sometimes, these reviewer actually post associated equipment, so the reader might discern it only sounds decent with good power conditioning. But they never bother to actually post an evaluation of that equipment with and without that powerconditioning. Its not that the info isn't out there, its just that we're too stupid or uninformed to evaluate a 'review' for what it is, sometimes worthwhile, and sometimes absolute drek.

Its interesting to note that McCormak Audio, who made excellent product, ultimately failed as a business, until it was brought under the control of Conrad Johnson, a company run by 2 Phds in Economics.

And then there is 'price elasticity' and its effect on perceived value. So Josh, what sort of watches do your co-workers and bosses wear?

ctviggen

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I don't think many times it's possible to evaluate reviews even given a bunch of information about them.  For instance, if they use a speaker in a setup then provide a review of another speaker using a similar -- but not the same -- setup.  What effect, if any, did the difference in setup have on the review?  I also agree that there's never enough information when it comes to anything, least of all audio.   For instance, other than pF/foot or sometimes resistance/foot, what information is given about interconnects?  Most places give none whatsoever. 

amplifierguru

Purchasing Hi-End Audio really fits more with impulse buying , but there are always those 'savers' that apportion their purchases very carefully. New money often buys recklessly, old money cautiously.

I wonder how many review products arrive with a bottle of red wine. A glowing review?  :roll:

What distresses me is 'perceived value'. Imagine charging $500 for a PCB to define where the finished product should fit in the market. :D

Cheers,
Greg