Thankfully, it's a computer hardware review site and not an audio hardware review site. From what I can tell, the reviewer probably has a good deal of experience with computer speakers, but not with anything you and I would have in our main systems.
So it is what it is.
I'm sure I would sound like an idiot, too, if I started reviewing cigars or wines which I know very little about: I'd know which one tasted better than another, but I wouldn't enough about the nuances to be taken seriously by a real cigar or wine aficionado.
I doubt that it's anything special, but I wonder how that iPod HiFi unit would fare if reviewed by a site like 6moons or enjoythemusic. I expect it would fall in about the same performance range as the Cambridge SoundWorks (Kloss) Model 88 or similar. But I can't say since I haven't heard it.
Best,
KT