^%#*%^$^%&^%&^(% SHIT. The site just kicked out my post. aaaargh.
Here's the short of it:
it is very confusing, especially since there is an arrow on the jacket which is actually not an arrow at all ???? Don't ask.
Anyway, LS cables are easy, always go with the lettering from the amp towards the speakers.
IC's is the only issue, and there are really 2 ways to go here:
1. the way Groneberg likes it, have the IC's radiate away from the preamp as the center piece. All the lettering cascades away from the preamp.
2. What is less confusing, works as well, and what I advocate: always have the lettering go with the signal, left to right. That easy.
Late,
Klaus