As far as lossless codecs' sound quality, data compression ability, they are all really roughly the same. There are 2 reasons I will never use WMA lossless:
1. WMA is a property of Microsoft. They'll be gracious enough to let you use it for free, but only on player software Microsoft approves of, such as Windows Media Player. The fact Foobar can't play WMA lossless is the deal breaker for me. Foobar with all the trimmings and free plugins, such as SRC resampler, is my choice for superior PC audio playback.
2. Proprietary formats like WMA lossless and Apple Lossless is basically open invitation for DRM and "copy protection" and "Rootkit." Look at the airtight DRM Apple already uses and owns on their iTunes store. If the codec is open-source (Flac), they can't mess with the music files like that. Music Giants is supposed to be the only "official" website to offer lossless downloads (for hefty $), and what's the file format they chose to offer? That's right. WMA lossless. Why? B/c WMA lossless can and will be straightjacketed with DRM so deep and sticky, it will be enough to please the greedy bastards.
Simply put, I choose to use Flac b/c it's open-source and b/c it can be played on the best open-source software player, Foobar. Additionally, I would hate to support, in any shape or form, the greedy bastards at Microsoft and RIAA.